viktor nalbantov Published on Oct 27, 2016
THE STORY OF AAAVEEE
video by Viktor Nalbantov

In Maldivian language, the word “aavee” means, revival. The word is used to reflect something or a concept when it is revived in modern day. The concept used in aaaVeee Nature’s Paradise was developed to bring back the original resort concept that was the trademark of tourism industry when it started in the 70’s. Tourism started in the early 70’s and back then, resort islands were very basic. Construction materials were simple and reliance on coconut timber and other locally available materials were plenty. Rooms were built using corals; thatched roofs were the norm and other structures like the restaurant, bar and jetties were made with coconut timber or other locally available wood. Most public areas had sandy floors. There were no branded hotel chains with multi-million dollar rooms or facilities, and rooms did not had expensive tiles. Most parts of the island environment were untouched, and left in its natural ways. These concepts were the basic building blocks of the tourism industry. Back then, anyone coming to spend time at a resort had the opportunity to experience a true Maldivian natural island. Back then, the islands were developed with the minimal required services and facilities. このように, holidaymakers were able to enjoy a true island experience. As tourism developed, the 80’s and 90’s were seen as the era of transformation as more facilities were developed. With the arrival of international brands, the standard of hotels started to completely change, and the Nature’s concepts were lost. Islands were developed as expensive hotel brands, and there was little regard and respect to the natural beauty of islands.

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